Identify the Market You Will Serve

Once you’ve discovered the unique value you can offer, you have to identify the market that’s best suited to recognize and pay you for your special talents, skills, or expertise.
Some markets are easy to spot because of their size and pervasiveness in everyday media. When Pam discovered the value of her knowledge of herbs and alternative medicine, she didn’t have to look very hard to find the nutraceuticals market. Nutraceuticals is an enormous industry that makes regular use of freelance copywriters, graphic designers, and photographers.
But what if your exploration of your own work history or hobbies and interests leads you to a market that leaves you wondering whether or not it’s big enough to support ...

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