Chapter 1. Writing for the Web

Writing for the Web is not the same as writing for print because people read differently on the Web. One of the impediments to online reading is physical: it’s harder to read on a screen than it is to read on paper. Even the best computer monitors are hopelessly fuzzy compared with the crisp images on a glossy magazine page, and the extra effort this requires from human eyes and brains slows readers down. The longer the document, the bigger the problem.

The physical impediment will lessen—and perhaps even disappear—in time. Today’s monitors are vastly better than the ones in use a decade ago, especially the latest generation with flat screens and liquid crystal displays. Better software is also helping. Microsoft, ...

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