Design for the Reader
Remember, your website is a publication and the people who come to it are readers. Therefore the first step in the design of any website is understanding who your reader is. Who is it that might come to your website? What content will they want if they do come? What are they going to read?
To design a great website, you also need to understand the characteristics of the online reader. They
gather content—they know broadly what they are looking for but not exactly
scan read—they are practical, impatient, in a hurry
are skeptical and suspicious—they know there’s an awful lot of junk on the Web
are conservative—once they find a website they like, they’ll stick with it
Any design must make sure that it is as easy as possible to ...