Every Website is a Directory

Why did Amazon.com choose books as its first product offering? A key reason was that there was already a sophisticated electronic directory of published books that Amazon could plug into. Amazon may have lots of interesting services, but without its directories, it would be like a shop without shelves (see www.amazon.com).

The Amazon homepage is all about giving attention. Everything is orientated around selling things to the consumer. The logo, as is the web convention, is small and is located in the top left corner.

Why were so many people excited about Yahoo when it started? Because it launched a directory. Before Yahoo, it was very hard to know what was on the Web. Yahoo may have added a lot of services over ...

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