Design for Interactivity

When a reader comes to your website, you want them to do something positive, such as purchase your product. Surprise, surprise, the reader has the very same intention. Most of us don’t go to the Web for the fun of it. We’re action-oriented. We want to do something.

If you want to sell something, put it on the homepage. Never put up splash pages or anything else that might get in the way of the reader doing what they want to do. Keep your pages light and zippy so that they download quickly, because if they take longer than 10 seconds to download, most of your customers will be gone.

The Web is an interactive place, right? How many websites hide their contact details? Isn’t it unbelievable that when you’re looking for ...

Get The Web Content Style Guide: An Essential Reference for Online Writers, Editors, and Managers now with O’Reilly online learning.

O’Reilly members experience live online training, plus books, videos, and digital content from 200+ publishers.