Chapter 15
Getting Business From Referrals
Most successful businesses today receive more than half of their business from previous customers and referrals. Customers will continue to do business with a company that has treated them well and offers them other products or services that they need. If they really like the company, they will often refer many of their friends. The wedding video business does not offer many opportunities for the prospect of repeat business from previous customers unless they happen to get married again. Therefore, you should try harder to seek referrals. Referrals may come from your previous or existing customers or they could come from another source.
Referrals From Previous or Existing Customers
The two best methods ...
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