Index

A

Aaker, David, 16

accounts receivable, 118-119

Lucent, 119-121

Achuthan, Lakshman, 12, 186, 195

acquisition, 40

Master Cyclists, 46-50

patience, 50-52

Reactive Cyclists, 41-45

timing, 6

acquisitive Master Cyclist, 41

advertising, 96

budgets, 97

countercyclical advertising, 97

cycling product mix and advertising messages, 101-104

retargeting the customer and market, 104-108

advertising messages, 101-104

Affiliated Computer Services (ACS), outsourcing and offshoring, 165-166

Appleton, Steve, 49

Arden Realty, procyclical pricing, 117

Avery, Sewell, 13

Avon, 58-60

B

Babyak, Kevin, 194

Banerji, Anivan, 195

Bankers Trust, 140

Blue Chip Consenus Survey, 198-200

book-to-bill ratios, 81

booms, 225

brands, building through countercyclical advertising, ...

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