Index
A
Aaker, David, 16
accounts receivable, 118-119
Lucent, 119-121
Achuthan, Lakshman, 12, 186, 195
acquisition, 40
Master Cyclists, 46-50
patience, 50-52
Reactive Cyclists, 41-45
timing, 6
acquisitive Master Cyclist, 41
advertising, 96
budgets, 97
countercyclical advertising, 97
cycling product mix and advertising messages, 101-104
retargeting the customer and market, 104-108
advertising messages, 101-104
Affiliated Computer Services (ACS), outsourcing and offshoring, 165-166
Appleton, Steve, 49
Arden Realty, procyclical pricing, 117
Avery, Sewell, 13
Avon, 58-60
B
Babyak, Kevin, 194
Banerji, Anivan, 195
Bankers Trust, 140
Blue Chip Consenus Survey, 198-200
book-to-bill ratios, 81
booms, 225
brands, building through countercyclical advertising, ...
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