The Wellbeing of Women in Entrepreneurship

25 Hired domestic help

Critical factor in women entrepreneurs’ life and business satisfaction in sub-Saharan countries

Konjit Gudeta, Marloes van Engen,Pascale Peters, Marc Van Veldhoven, and Guy Moors

Introduction

In sub-Saharan, patriarchal African societies, highly accepted normative gender roles relieve men from sharing the often demanding work and life roles, whereas women are often expected to take sole responsibility for domestic and care roles (Annor, 2014). In these contexts, working women’s work-family life is often characterized as demanding, not only when it comes to work, domestic and parental roles, but also community roles. Therefore, working women, particularly in urban areas, hire domestic help to get support in major care ...