Chapter Six
The Start of Something Big
If I have seen further, it is by standing on the shoulders of giants.
—Sir Isaac Newton
Danielle “Danny” Fox opened the door to her hotel room with a hint of hesitancy. But it wasn’t out of worry; it was curiosity. She’d been coming to this hotel for years on her travels as an author and professional speaker, and it was with great anticipation that she had awaited the renovation.
And this wasn’t just any renovation—the kind that usually means new carpeting, replacing clunky TVs with flat-screens, or offering a menu of shampoos. Icarus Hotels, a growing regional chain that caters to business travelers, was rolling out a “boutique floor.” This floor, dedicated to solo business travelers, featured many innovations, ...

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