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The Winning Factor by Peter Jensen

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CHAPTER 5Encourage and Use Imagery

“Imagination is more important than knowledge.”

—ALBERT EINSTEIN

This is—or at least it will be for many readers—the most practical and important section in the book. Not because of anything particularly intellectual, but because once leaders truly understand imagery at the conceptual level, they change forever how they communicate with others.

image

People cannot do things they can’t imagine. We will see as we go through this chapter that imagery is truly the language of action, of the body. We all run images all the time but just aren’t aware of it—and many of them restrict us in dramatic ways. You know how we always ...

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