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With its long history of racism, the Deep South isn’t a logical destination for a young African American man. I still moved to Fayetteville, North Carolina, in 2010. The CEO of Goodyear had assigned me to lead a complete transformation for a large-scale manufacturing plant with a budget of $372 million and 3,100 unionized employees. The task was to develop and implement an effective, sustainable operating system and structure that let the plant be a reliable, low-cost supplier. The first step was to go and see the reality of the plant. Did the enterprise know what winning meant? Did it have a strategy to achieve its goals, or was hope the only ...

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