4  

The Meeting with Boq

“Uncertainty is a daisy with petals which never stop falling”

Mario Vargas Llosa

The next few days passed by relatively smoothly. My colleagues explained previous advertising campaigns to me, how the department worked and what each person’s speciality was. They really were a nice bunch, genuinely motivated by my presence in the department, and I was ready to give them all the time they needed.

In those early weeks I learned that my team was a large group of quite young people with excellent training and focus, and a great appetite for hard work. You could say that I had everything that a boss could ask for.

One morning, Boq, the creative department viral marketing expert, took time out to explain exactly ...

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