The Road to Travel
“When a mistake is made by many people it starts to look like the truth”
Gustavo Le Bon
Only a couple of days had gone by since we received the project, but already you could sense the willingness and enthusiasm in the air. We had all by now read the client’s guidelines several times, and had talked amongst ourselves and compared our ideas about them. We realised that, however well drafted they might be, we all have a tendency to interpret them according to our own tastes and preferences.
My team was coming up with plenty of ideas, few of which were doable, some of which were too expensive, and there were even some which almost fell foul of ethical standards, but, frankly, that’s what you get when you put together ...