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The Wisdom of Oz by Rubén Turienzo

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11  

Choosing the Road to Oz

“If inspiration doesn’t come to me I go out and meet it half way”

Sigmund Freud

Over the weekend I received hundreds of emails congratulating me. The news media talked about it endlessly, all including spectacular images. The newspapers coloured their usually black and white pages with excellent photographs of the flight of the butterflies and of the plants displaying the logo. Advertising that you could not buy for our client, and a moment that would be fixed in our memories for years, one which it would be very difficult to better.

In particular there were two messages which I valued more than most. The first was important because of the professional aspect and the recognition implicit in it.

Dear Dorothy ...

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