Chapter Seven

Be True to Yourself

I’m chairman of everything and CEO of nothing.

I focus on the areas where I have expertise.

—Sam Zell, Chairman, Equity Group Investments

There are two basic varieties of entrepreneurs in the business world. The first is the business builder/operator. Hands on and deeply involved, these leaders possess the proven abilities to conceive of a plan and bring it to reality. The second type of entrepreneur is the incubator. From a thirty-thousand-foot view, and sometimes looking across several industries, the entrepreneur/incubator sees potential based on macroeconomic trends, and then dives closer to the landscape to examine specific business opportunities. The incubator, however, most likely will not run the ...

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