The Workplace You Need Now

9Reimagining the Workplace: How?

“Revolutions are chaotic.”

Nicholas Bloom, PhD, Department of Economics, Stanford University

For real estate and workplace teams, the mandate to shape the future of work has never been stronger. Trends that would have taken years to mature – including digital transformation, hybrid working, and workplace as a talent strategy – were accelerated by the pandemic to become the new standard. In the golden age of the worker, real estate has risen to the top of C-suite priorities for shaping the future of work.

Many companies ramped up and accelerated their digital transformation initiatives as they quickly pivoted to remote working. Now, leading companies recognize that both the pre-pandemic workplace and the forced pandemic remote workplace have benefits and challenges, and lessons to be learned. Continuous adaptation to new and changing conditions will be essential for success. Those that are bold, thoughtful, and timely in reimagining the future stand to gain significant competitive advantage.

For most, the enterprise of the future will involve a digitally enabled, hybrid workplace ecosystem, combining the wide range of work, collaboration, learning, and company-building activities spanning across the office and workspaces elsewhere in an elastic portfolio that can be expanded, adjusted, or optimized as needed. The big winners will be socially responsible companies that lean into workforce preferences, while enabling work, the workforce, and ...