PART IIIThe Experiential Workplace

“I think if the people who work for a business are proud of the business they work for, they’ll work that much harder, and therefore, I think turning your business into a real force for good is good business sense as well.”

Richard Branson, Founder, Virgin Group

When many employees can work from anywhere, experiences across the workplace ecosystem – especially in the corporate office – will likely be the most important success factor for the organization and the workforce. Yet, workspace choice and flexibility are only a starting point. Equally important is the quality of the workspace options and the extent to which your workplaces succeed at supporting productivity, engagement, inspiration, and fulfillment.

For example, if an employee’s options are limited to a cramped, make-shift home office, a noisy neighborhood coffee shop, or a generic cubicle in a bland corporate office, choice alone is not going to go far. More important is the overall experience of working – of having the power to choose the best environment for working, with the right tools and an inspiring setting, to support the day’s endeavors.

Every organization now has an opportunity to transform the workplace from simply a physical space and model of practical efficiency to an integrated and compelling experience that employees and customers love. With the workplace experience as a key driver of talent attraction, loyalty, and ultimate performance, now is the time to consider ...

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