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CHAPTER TWENTY-THREE

Defining purpose

Use for: defining a statement of purpose

More than ever we want to feel our work effort is not just for the money – we want our work to have meaning and somehow contribute to the lives of others. With time so pressured, people need to feel that their time is being used in a worthwhile manner – research has shown that people have a healthier outlook and feel less stressed when contributing towards a higher purpose.1

The workshop objective: to help a team find a higher purpose to their work that will motivate them to work better

A purpose can inspire your team to want to come to work in the morning, knowing they are having a positive impact on the lives of others. Purpose is often very aspirational ...

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