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The Writer's Guide to Beginnings by William Martin, Paula Munier

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Chapter Three

Once Upon a Time

Your Best Idea

“Imagination is the beginning of creation.

You imagine what you desire,

you will what you imagine, and

at last you create what you will.”

—George Bernard Shaw

“Bring ideas in and entertain them royally, for one of them may be the king.”

—Mark Van Doren

In Hollywood, they say that you’re only as good as your last movie. Well, there’s a corollary in publishing: You’re only as good as your last idea.

Ideas are the currency of publication. No matter what kind of writer you are or what kind of format you’re writing in—short form or long, print or digital, fiction or nonfiction—if you want to get published, you need good ideas to write. I have learned this the hard way with every step in my career in publishing. ...

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