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The XYZ Factor: The DoSomething.org Guide to Creating a Culture of Impact by Alyssa Ruderman, Nancy Lublin

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ONE

THE PHYSICAL SPACE

• • •

AN OFFICE LIKE SUMMER CAMP

Julie Lorch, Head of User Experience

The first thing you have to do if you want to be an XYZ company is create a physical environment where your staff wants to spend their days and weeks. Think about it: we spend more time in the office than in any of the places we are with our families and friends. So please keep that horrid beige cubicle far away!

When guests arrive at the DoSomething.org office, they are confronted with an energetic atmosphere that combines the ethos of a West Coast tech startup with the look and feel of a dazzling, suspenseful comic book.

DoSomething.org’s physical environment does its best to maximize play by featuring bright colors and Razor scooters, a Pac-Man ...

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