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The XYZ Factor: The DoSomething.org Guide to Creating a Culture of Impact by Alyssa Ruderman, Nancy Lublin

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FOUR

BEING DATA- INFORMED

• • •

WHY MEASUREMENT IS ESSENTIAL

Jeff Bladt, Chief Data Officer

Think about the way your body’s nervous system compels you to respond to touching a hot stove by mistake: you move your hand as quickly as possible. Your organization has a similar kind of nervous system: a nearly real-time feedback loop that can inform the efficacy of programs, products, and services. Unfortunately, most companies don’t tap into this. If they receive the information, they either don’t know how to react or aren’t empowered to maneuver a quick enough reaction. This chapter aims to remedy that.

INTRODUCTION TO THE DOT.ORGANISM— A DATA-INFORMED ORGANIZATION

When I think about the word organization, I conjure associations with bureaucracy ...

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