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The XYZ Factor: The DoSomething.org Guide to Creating a Culture of Impact by Alyssa Ruderman, Nancy Lublin

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SEVEN

STRATEGIC PARTNERSHIPS

• • •

FORGINGNONMONETARYPARTNERSHIPS

Hilary Gridley, Campaigns Manager: Environment and Animal Welfare

A strategic partnership occurs when two like-minded companies team up on a project or campaign that neither side could pull off on its own. It differs from a monetary partnership because no money is exchanged and from a marketing partnership because it serves as the campaign’s foundation rather than its mouthpiece. Strategic partnerships are all about sharing your strengths and buffering your weaknesses. When they are done the right way, everyone wins and accomplishments are magnified.

WHERE TO START

Every strategic partnership must be built on shared passion. Before you even think about proposing a partnership, ...

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