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The XYZ Factor: The DoSomething.org Guide to Creating a Culture of Impact by Alyssa Ruderman, Nancy Lublin

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ACQUISITIONANDENGAGEMENT

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HOW TO GET AND KEEP MEMBERS

Namita Mody, Campaigns Associate: Poverty, Homelessness, and International and Josh Cusano, Data Scientist

What would a leader, company, or association be without followers or customers? Imagine if Martin Luther King, Jr. had delivered his “I Have a Dream” speech at home, in the shower, with nobody listening but a humble bar of soap. What would happen if professional sports were not televised or did not permit fans to attend games? Or, what if the iPhone wasn’t available for purchase—it was just a beautifully designed product that sat on a shelf somewhere, collecting dust?

Without followers, there would be no civil rights movement. Without fans, there would be no professional ...

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