7 THE METAVERSE WILL ENHANCE—NOT REPLACE—COMPANIES’ PHYSICAL LOCATIONS
by Vladislav Boutenko, Richard Florida, and Julia Jacobson
If the combination of Covid-19 and remote work technologies like Zoom undercut the role of cities in economic life, what might an even more robust technology like the metaverse do? Will it finally be the big upheaval that obliterates the role of cities and density? To paraphrase Airbnb CEO Brian Chesky: The place to be was Silicon Valley. It feels like now the place to be is the internet.1
The simple answer is no, and for a basic reason. Wave after wave of technological innovation—the telegraph, the streetcar, the telephone, the car, the airplane, the internet, and more—have brought predictions of the demise of ...
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