Introduction
INTEGRATIVE TECHNOLOGIES ARE THE NEW BUSINESS REALITY
by David De Cremer
Businesses that don’t embrace emerging digital technologies are walking a path toward obsolescence. This book is a testimony to this fact. In the following pages, you will read about how new technologies such as brain sensors, generative AI, robotics, AR, and the metaverse are creating value in different functions such as HR, supply chains, customer service, and sales, as well as industries such as air travel and space exploration. As you read, you’ll find out more about key trends, with lessons and practical takeaways to help your business along its digital transformation journey.
Interestingly, many of the technologies explored in this book are not truly ...
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