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The You of Leadership by Twan van de Kerkhof

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SOCIETY

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We Are the World

There is something in the air. Can you smell it? It is the fresh wind of the many companies that are radically changing. A better world is not at the fringes of the organization anymore, but is becoming the core business. It is in the heart of the beast. If you still believe that the business of business is business, you are part of a rapidly diminishing group.

As argued in Part One of this book, I believe that large corporations are the most important vehicle for change in society. They must play a role in solving the social problems we are facing. They cannot leave that responsibility to governments and NGOs. Business ...

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