CHAPTER 4
Zombies Are Stiff: Be FLEXIBLE
I didn’t want to talk to anyone,” said Jennings Brody, as she reflected on her reaction to an unexpected fire on December 26, 2012, that halted business at Parker and Otis for approximately six weeks. Up until that day, her beloved restaurant and gift shop in Durham, North Carolina, had been a stable and successful business running for more than five years. Brody offered interesting products and delicious food that customers craved; she created a downtown destination attractive to loyal fans, including many Duke University students and staff. Well-connected in the local community, Brody is known as an accessible and friendly shop owner who would strike up a conversation with anyone in the store.
But, when ...
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