Chapter 7. You Gotta Step Out to Stand Out


"I never try to fit in. I was born to stand out."

 --T-shirt slogan

"Look at me! Look at me! Look at me!"

 --T-shirt slogan

"There is no such thing as bad publicity. Only publicity."


"In Hollywood, an equitable divorce settlement means each party getting 50 percent of the publicity."

 --Lauren Bacall, actress

"Publicity can be terrible. But only if you don't get any."

 --Jane Russell, actress

You Gotta Step Out to Stand Out

How to Step Out of the Chorus Line

Every red-blooded American, young and old, knows the TV show I Love Lucy and its zany heroine, played by actress, Lucille Ball. They know the show firsthand, having watched it every Monday night from 1951 to 1957. Or they know it secondhand from viewing its endless late night reruns.

What many people old and young do not know is that Lucille Ball began her career not as a comedienne but as a model for the Chesterfield Cigarette Girl, then as a Broadway showgirl, and finally as a member of film producer Samuel Goldwyn's crew of female dancers, known as the "Goldwyn Girls."

In the role of song and dance lady, Lucy was just one pretty face in a crowd of drop-dead gorgeous chorus girls, all of them, like herself, panting for stardom. The problem was, how could she hook the attention of her boss, Sam Goldwyn, and get him to remember her long enough to win a talking role in one of his movies?

Lucy thought about this challenge for some time and finally hit on a bold strategy that would ...

Get There's Always a Way: How to Develop a Positive Mindset and Succeed in Business and Life now with O’Reilly online learning.

O’Reilly members experience live online training, plus books, videos, and digital content from 200+ publishers.