Chapter 10. Give It All You've Got!


"All things are possible until they are proved impossible, and even the impossible may only be so, as of now."

 --Pearl S. Buck, American author

"You have to know, not only in your mind but also in your heart, 'I want this.'"

 --Sir David Michels, former Group Chief Executive, Hilton Hotels

"You just can't beat the person who will never give up."

 --Babe Ruth, baseball great

"Just don't give up trying to do what you want to do."

 --Ella Fitzgerald, singer

"Never confuse a single defeat with a final defeat."

 --F. Scott Fitzgerald, American author

Give It All You've Got!

How to Master Any Situation

Much of my career has been empowered by what I call "obvious secrets."

An obvious secret is a truism that nobody pays any attention to. It's a life-altering fact that everybody learns and then forgets.

For example, here's an "obvious secret" that has helped me achieve my goals better than anything I ever learned in school: If you're going to master the task before you, you have to give it everything you've got. Always. Everywhere. All the time. All the way.


Actually, the number of people I meet in the business community who ignore this super-important truth is staggering. "Trying" for so many people means making an effort twice or three times. Not ten times. Or a hundred.

Or a thousand.

Whatever it takes.

When Thomas Edison was working in his New Jersey laboratory to perfect the electric lightbulb, his attempts to come up with an efficient lighting filament ...

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