There's Always a Way: How to Develop a Positive Mindset and Succeed in Business and Life

Chapter 15. The Neglected Key to High-Performance Selling

	"Living a healthy lifestyle will only deprive you of poor health, lethargy, and fat."
	--Jill Johnson, dancer and dance critic

	"If I don't work out at least three times a week I really go off my game. I can so see the results. If I go to the gym before I go to work my thinking process is more on target, and I feel a low level high that lasts through most of the day. I feel sorry for the women in my office who announce what couch potatoes they are, and how proud they are of it. If they only knew how much not keeping themselves in good shape was throwing them off their work game."
	--Jennifer Radzski, women's fitness blogger

	"Fitness—if it came in a bottle, everybody would have a great body."
	--Cher, singer and actress

	"I never regret it when I work out but I always regret it when I don't."
	--Samson Riggs, Internet blogger

The Neglected Key to High-Performance Selling

What You Absolutely Must Do to Develop the Selling Edge

A few months ago I was giving a sales presentation on TV.

In the middle of the show I got a call-in from a woman who had purchased my Gazelle Glider. What, this woman asked me with a tone of mild annoyance, was I doing working as a personal trainer and a salesman on TV? What does one field have to do with the other?

It was a strange question. For a moment I felt like blowing her off. I never do that to customers, though, so I answered her question in a sentence: "I sell fitness," I said, "and my fitness sells." ...