Chapter 18. Tony's Totally Stupid, Idiotic, Useless Sales Secrets
"Remember ... the worst thing you can do is CHASE. Selling is all about ATTRACTION. This doesn't mean you sit on your duff and watch the world go by. But what it does mean is that you don't sit by the phone waiting for that elusive customer to make your millions."
|--Kim Duke, business writer and sales trainer|
"Salesmanship is limitless. Our very living is selling. We are all salespeople."
|--James Cash Penny, founder of J.C. Penny|
"Don't sell it in gray. Sell it in color. Don't yell. Sing instead."
|--Richard Cash, public relations man|
"If you work just for money, you'll never make it, but if you love what you're doing and you always put the customer first, success will be yours."
|--Ray Kroc, founder of McDonald's|
Tony's Totally Stupid, Idiotic, Useless Sales Secrets
Made You Look, Made You Look!
Didn't I? And did I get you?
More important, do you get the point?
How could anyone not want to keep reading when they come to a chapter with the unlikely title "Tony's Totally Stupid, Idiotic, Useless Sales Secrets"? Even though it's a seemingly negative statement, it has mighty grabbing power and is loaded with the trade secrets I've been telling you about, such as:
Step out to stand out.
Think outside the box.
Choose short, high-impact words.
And so forth.
So don't pee in your pants. The motivational advice in this chapter is as good as in any other part of the book, and maybe better. Just bear in mind that ...