Notes

1. "Trends in Event Marketing," George P. Johnson Company.

2. "Coca-Cola Goes Back to Its 'Real' Past," The New York Times, Jan. 10, 2003.

3. "Referral to the United States House of Representatives pursuant to Title 28, United States Code, § 595(c); Submitted by The Office of the Independent Counsel September 9, 1998," Narrative, Section X-c, lines 699–702.

4. The Experience Begins, www.eventmarketermag.com.

5. CEIR estimate, Jeff Tanner, Baylor University.

6. 1998 Tradeshow Week Data Book (1998), p. VII.

7. Trends in Event Marketing, The George P. Johnson Company, 2002.

8. Success Matrix, MRA International Proprietary Research.

9. "BMW Films: The Ultimate Marketing Scheme," Imedia Spotlight, July 10, 2002, www.imediaconnection.com ...

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