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INTRODUCTION: All Business Is Show Business
PART I TYPES OF SHOWS
CHAPTER 1 Live Shows
CHAPTER 2 Immersionary Show Spaces
CHAPTER 3 Shows for Invented (and Reinvented) Media
CHAPTER 4 Buzz, Evangelistas, and Customer Shows
CHAPTER 5 Integrating Different Types of Shows
PART II HOW TO MAKE SHOW BUSINESS A BUSINESS SUCCESS
CHAPTER 6 Eight Steps to Keeping Your Show On-Brand
CHAPTER 7 Creating Relationships Through Show Business
CHAPTER 8 Extending the Impact of Your Show
CHAPTER 9 Measurement, Budgets, and ROI
PART III THE SHOW BUSINESS ORGANIZATION
CHAPTER 10 Internal Shows for Employees and Partners
CHAPTER 11 How to Run Your Own Show: The Three P's and the IBM Opera
CHAPTER 12 Persona, Myth, and Ethos in Leadership ...
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