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They Ask You Answer by Krista Kotrla, Marcus Sheridan

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12Case Study 1High-End B2B Technology Company Generates More Than $8,000,000 in Additional Revenue

Note: As mentioned previously, throughout this book we integrate powerful stories of businesses that have embraced They Ask, You Answer in their own ways to achieve extraordinary results. As is the case with Segue Technologies, you will hear about them embracing strategies that are covered later in the book. When this occurs, you can simply consider it a preview of what is to come in later chapters, as it all will become very clear by the end.

In today’s world, few industries are as competitive as technology. In order to stand out in these types of businesses, companies often have to embrace new and creative ways of thinking and doing things, or watch as their business slowly fades away into oblivion only to be replaced by the next guy who had the foresight to embrace the vision of the future.

Segue Technologies is a perfect example of a company that saw the power of great teaching and transparency as a new and more efficient way of doing business, and quickly set out to be the first, and best, to do it in their industry.

About Segue Technologies

Segue Technologies specializes in application development and support services for federal, commercial, and nonprofit companies looking to have their IT challenges solved.

Segue provides custom Web applications, solves data management problems, and supports the evolution of the mobile workforce.

Segue’s goal is to help clients customize ...

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