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They Ask You Answer by Krista Kotrla, Marcus Sheridan

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21The Impact of Discussing the Competition

You may be asking what the final results of “Who Are the Best Pool Builders in Richmond, Virginia (Reviews/Ratings)” are.

To put it lightly, the results have been profound.

First of all, as mentioned before, if you search anything to do with “Best Pool Builders Richmond, Virginia,” this is the first result you see in Google.

But the second result is where things get really, really interesting.

Let’s assume you went online today and searched for “Reviews Pla-Mor Pools Richmond, Virginia.” (Note: Pla-Mor is our biggest competitor in the Richmond area.) Once you enter such a search query, the first result you’re going to see is, again, that article.

In fact, today, whenever anyone is researching reviews of our competitors, they usually land on one of these articles (as we’ve now produced many) on our website. All this while outranking such websites as the Better Business Bureau, Angie’s List, and others that often own the conversation about reviews in multiple industries, especially in home improvement.

To put it all in perspective, allow me to share the following story of a lady who bought a swimming pool from us a few years ago. Upon discussing her decision to go with our company, she said:

Marcus, the most interesting thing happened. I was so close to signing a contract with Pla-Mor Pools for my swimming pool. But before I signed the contract, I decided to go online and research their company. While I was researching their company, ...

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