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They Ask You Answer by Krista Kotrla, Marcus Sheridan

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39Just How Important Is Video to Inbound and Content Marketing? How Does It Relate to They Ask, You Answer?

Folks, video is big.

And when it comes to They Ask, You Answer, video (and visually-based content) in many ways is dramatically more important than textual-based content.

And if you don’t believe me, just look at these fifteen incredible stats, as reported by Insivia in 2016:

  1. According to a report published by Forrester, including video in an e-mail leads to a whopping 200–300 percent increase in click-through rates.
  2. Unbounce reports that include video on a landing page can increase conversion by 80 percent.
  3. YouTube reports mobile video consumption rises 100 percent every year.
  4. According to Rhythm and Insights, combining video with full-page ads boost engagement by 22 percent.
  5. Seventy percent of executives watch work-related videos on business websites at least once a week.
  6. Sixty-five percent of executives visit the marketer’s website, and 39 percent call a vendor after viewing a video, according to Forbes.
  7. 147 million Americans watch video on the Internet, according to Nielsen.
  8. After watching a video, 64 percent of users are more likely to buy a product online, according to ComScore.
  9. 96 percent of B2B organizations use video in some capacity in their marketing campaigns, of which 73 percent report positive results to their ROI, according to a survey conducted by ReelSEO.
  10. One-third of all online activity is spent watching video.
  11. According to Forbes, 59 percent of executives ...

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