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They Ask You Answer by Krista Kotrla, Marcus Sheridan

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44A Revolutionary Marketing Strategy

As I look back on these past seven years, it almost seems like a dream.

One day, I’m a pool guy on the brink of losing my business. The bank is calling. My credit cards are maxed out. My employees are sitting home. And as a father and husband, I’m failing.

And then, what seems like the next day I’m traveling the world and helping businesses become their best selves while speaking to audiences of hundreds and thousands of people. It’s amazing. Really amazing. And more important, as a father and husband, I’m present. Believe it or not, I’m home way more now than I ever was as a struggling pool guy.

Simply put, we are happy. We are blessed.

In many ways, how the River Pools and Spas story became so very well known in the digital space occurred when I experienced a very fortunate event in 2013.

That year, I was speaking at a conference in Dallas, Texas. After my talk, a reporter came up to me and said he would like to do a story on how we were able to save River Pools through such a simple strategy as listening, teaching, and transparency.

Frankly, I didn’t think much of this reporter’s request until we spoke on the phone for ninety minutes a few days later.

Then, a few days after that, he sent a photographer to my swimming pool company.

And what happened next is where my life very much changed.

Four days after the photographer showed up at River Pools and Spas, the following article appeared on the cover of the small business section of the ...

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