Many companies have tried content marketing and failed.
Having spoken to so many companies on this subject, I’ve heard just about all the reasons why such failures occur. And not only that, but my consulting company has worked with dozens and dozens of businesses and brands to help them achieve greatness within their space.
Some have reached incredible heights of success.
Others have been a total bust.
As we’ve taken the time to separate the success stories from the busts, we’ve discovered there are four essential keys to making this work within any organization: ultimately building the business, brand, and bottom line while becoming a true culture in the process. And in this part of the book, we break down these four keys, which are as follows: