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They Ask You Answer by Krista Kotrla, Marcus Sheridan

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PART IVYour Questions Answered

The title of this book, as you well know by this point, is They Ask, You Answer. I’ve discussed these principles with hundreds of organizations around the world, and I’m pretty certain you still have a few questions about them. And nine and a half times out of ten, I’ve heard them and answered them many times before. In this final part of the book, I address and answer the most frequently asked questions I’ve received from companies time and time again.

Simply put, it is my goal as the author to help you through what you’ve learned herein—assuming you’re interested—to immediately commence your own content marketing efforts following the guidelines suggested in this book.

In order to do this, you likely need a few additional pointers on some of the detailed questions that most organizations ask as they’re getting started. Specifically, we address the following:

  1. How do companies find more time to make content marketing work for them?
  2. How long will it take content marketing (following the principles of They Ask, You Answer) to work? (that is, generate more traffic, leads, and sales while positively affecting the company brand and bottom line).
  3. Is all of this just a fad that’s not going to be relevant in twenty years?
  4. How do I keep my team engaged and interested in this process? How do I transform it from a program to a culture?
  5. What are some of the general guidelines for great content (text, video, and the like)?
  6. How does social media play into ...

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