Making a difference in business takes a lot of energy. You get that energy from doing things that give you a feeling of purpose, yet those things need to be relevant for the company you work for as well. This chapter helps you build awareness, both internally and externally.

Internal awareness is all about knowing yourself, what qualities you have, what you like and don’t like, and the direction in which you would like to develop. External awareness is about understanding the people, the jobs, and the companies around you (including the company that you work for now), knowing the kinds of jobs that are available, and knowing what will be expected from you. The right combination of internal and external awareness ...

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