Think Better: An Innovator's Guide to Productive Thinking

CHAPTER 8Step Two: What’s Success?

Step 1: What’s Going On?

Step 2: What’s Success?

Step 3: What’s the Question?

Step 4: Generate Answers

Step 5: Forge the Solution

Step 6: Align Resources

We can see the past but not influence it.We can influence the future but not see it.

Stewart Brand (1938–)

Step Two: What’s Success?

The Future Pull Principle

He wasn’t a big man physically, only five feet, six and a half inches tall. But on August 28, 1963, when the 34-year-old preacher from Atlanta stood on the steps of the Lincoln Memorial in Washington DC, and addressed the 200,000 people who had gathered there, he set in motion a chain of events that would ...