Think Better: An Innovator's Guide to Productive Thinking

CHAPTER 9Step Three: What’s the Question?

Step 1: What’s Going On?

Step 2: What’s Success?

Step 3: What’s the Question?

Step 4: Generate Answers

Step 5: Forge the Solution

Step 6: Align Resources

The most serious mistakes are not being made as a result of wrong answers.The truly dangerous thing is asking the wrong question.

Peter Drucker

Step Three: What’s the Question?

Great Answer (Wrong Question)

The year 1889 was one of those years. It saw the opening of the Eiffel Tower, at that time the world’s tallest structure, nearly doubling the height of its closest rival, the Washington Monument, which was opened to the public in 1888. It was the year ...