PREFACE
Although I didn’t realize it at the time, I began working on this book about 15 years ago. I was involved in an online discussion on the subject of creativity. One of the participants was adamant that creativity is an innate quality that cannot be taught: Either you have it or you don’t. I had a different view. I had been in the creativity business my entire working life, starting as a scriptwriter on documentary films and eventually becoming creative director of my own marketing firm. I had read books by James L. Adams, Edward de Bono, and Roger von Oech and was convinced that creativity, like other thinking skills, is something that can be learned and developed. But I had no direct proof.
That discussion led me on a journey that refocused ...
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