CHAPTER FIVE
Beyond Fusion to Transfusion
Communications and Knowledge Management
The single biggest problem in communication is the illusion that it has taken place.
We’ve seen this movie before, and you probably have too. It stars the typical, cliché, stereotype innovation center. Men and women in black clothes, designer eyeglasses, lots of Post-it Notes. What they do is a mystery to the rest of us. They’re separated from the rest of the business by walls and keycard entries, and they’re even in separate buildings.
They’re ...
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