CHAPTER 7
How to Organize Your Employees So They Can Better Connect with Your Customers
I’ve been building the case for understanding and connecting with your biggest fans by showing you how rock stars connect with their fans and reap the rewards of having a close relationship with their most passionate customers. I’ve provided examples of brands that apply some of the same techniques that rock stars use to better connect with their own fans and customers. Along the way, we talked about how you can apply these same lessons to your own marketing ...
Get Think Like a Rock Star: How to Create Social Media and Marketing Strategies that Turn Customers into Fans, with a foreword by Kathy Sierra now with the O’Reilly learning platform.
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