CHAPTER 8
How to Organize and Mobilize Your Customer and Brand Advocates
In the previous chapter, we discussed a monitoring system and ways of drawing insights from what your fans and customers are saying online, then distributing those insights internally so that they get to the people within your brand who can best act on them.
My goal is to help your brand do a better job of cultivating fans. One of the main reasons rock stars have fans is that they strive to have a close connection with their fans. If we want the same thing for your brand, ...
Get Think Like a Rock Star: How to Create Social Media and Marketing Strategies that Turn Customers into Fans, with a foreword by Kathy Sierra now with the O’Reilly learning platform.
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