Foreword
Preface
Introduction
PART 1THE FOUR REASONS ROCK STARS HAVE FANS (AND YOUR COMPANY HAS CUSTOMERS)
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1 Rock Stars Are Fans Themselves
2 Rock Stars Look for Ways to Shift Control to Their Fans
3 Rock Stars Find the Bigger Idea Behind the Music They Create
4 Rock Stars Embrace and Empower Their Fans
PART 2UNDERSTANDING AND ...