April 2013
Beginner
272 pages
4h 56m
English
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Please note that index links point to page beginnings from the print edition. Locations are approximate in e-readers, and you may need to page down one or more times after clicking a link to get to the indexed material.
ABC News, Groupon story by, 119–120, 194
Advocacy, fan trust leading to, 130
Alamo Drafthouse
Cooper’s praise of CEO of, 190
customer reactions to, 21, 29, 190
movie theater policy of, 20–21, 29, 82, 190
movie viewing experience at, 29, 82, 190
YouTube commercial by, 190
Amazon reviews, 65
Angel Needs a Ride, 3
Apology, brand’s immediate use of, 112
Apple
customer understanding by, 81, 94, 96
as ...