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Think Like a Rock Star: How to Create Social Media and Marketing Strategies that Turn Customers into Fans, with a foreword by Kathy Sierra
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Think Like a Rock Star: How to Create Social Media and Marketing Strategies that Turn Customers into Fans, with a foreword by Kathy Sierra

by Mack Collier
April 2013
Beginner content levelBeginner
272 pages
4h 56m
English
McGraw-Hill
Content preview from Think Like a Rock Star: How to Create Social Media and Marketing Strategies that Turn Customers into Fans, with a foreword by Kathy Sierra

Index

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Please note that index links point to page beginnings from the print edition. Locations are approximate in e-readers, and you may need to page down one or more times after clicking a link to get to the indexed material.

ABC News, Groupon story by, 119–120, 194

Advocacy, fan trust leading to, 130

Alamo Drafthouse

Cooper’s praise of CEO of, 190

customer reactions to, 21, 29, 190

League as CEO of, 21, 190

movie theater policy of, 20–21, 29, 82, 190

movie viewing experience at, 29, 82, 190

YouTube commercial by, 190

Amazon reviews, 65

Angel Needs a Ride, 3

Apology, brand’s immediate use of, 112

Apple

customer understanding by, 81, 94, 96

as ...

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Publisher Resources

ISBN: 9780071806091