Chapter Eleven
Where Are You Going?
There are no guarantees about how any of life's ventures will turn out; there are simply ideas worth pursuing. The ZoD process offers a certain amount of due diligence into the rightness of an idea, supported by a scan of the four forces. The ZoD serves to answer the two questions essential to strategy: Who are you? and Where are you going? The first question—and it must be the first, as you cannot know where you are going until, one way or another, you understand deeply and completely who you are—is essentially an inward examination, as we learned in the previous chapter. But understanding where you are going is a different proposition, one that requires you to sally forth into the world, redirecting your ...
