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Think Like a Futurist: Know What Changes, What Doesn't, and What's Next by Cecily Sommers

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Chapter Twelve

The 5 Percent Rule

Now, more than ever before, we need to regularly challenge and update our mental models of the world. It is a critical practice we can't afford to ignore, but most of us do. Here's why. Apart from the difficulty the brain has in relating to change (which is the reason, you now know, that it is important to provide a regular supply of new information), there are two environmental factors that compound our resistance to looking ahead. The first is our fast-paced, high-demand business environment that rewards short-term productivity over long-term planning and strategy. All of us do our best to manage the need-it-now urgencies we face every day, but this keeps our brains hyperfocused on execution (left brain) and ...

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